PREMIUM BEARD & GROOMING

Healthy Growth,
Amazing scents,
Toxic-free Confidence

RAISE YOUR STANDARD

Exceptional Scents. Premium Ingredients. Uncompromising Results.

Frontline Heritage

Our Story

“Losing loved ones and brothers and sisters I served alongside with to cancer changed the course of my life.

For over two decades, I’ve dedicated myself to understanding and reducing toxic exposures among firefighters, law enforcement, and our military.

What struck me most was realizing that some of our most frequent toxic exposures wasn’t just from our Frontline work but rather from our everyday grooming products.  It is imperative that we are as critical of the products we bring into our homes as we are our on scene toxic mitigation.

Frontline Beard Co. is an extension of this impoprtant work—from the Frontline to the Home.”

— Ed Cunningham, Founder, Frontline Beard Co.

Fire Edition - $29.99

BOLD. SMOKY AMBER. DISTINCTLY FRONTLINE.

A bold, smoky amber scent crafted from a sophisticated blend of more than 13 carefully selected botanical and essential oils.

An exceptional scent is only the beginning. Our premium oil blend is designed to condition and soften facial hair while helping maintain a healthy-looking beard and the skin beneath it.

THE HERITAGE

The Fire Edition insignia honors firefighters who serve their communities. Its helmet carries our founder’s original CAD number and the number 19—a tribute to the 19 Granite Mountain Hotshots who lost their lives in Yarnell, Arizona.

$29.99Add to cart

Police Edition - $29.99

BRIGHT CITRUS. WARM MYRRH. CONFIDENTLY DISTINCTIVE.

A refreshing balance of the bright aromatic warmth of citrus, and the rich, earthy character of myrrh. Police Edition delivers a distinctive scent that feels fresh, sophisticated, and unmistakably masculine.

Crafted with our premium blend of botanical and essential oils, Police Edition is designed to soften, condition, and enhance the natural appearance of your beard while helping care for the skin beneath it.

THE HERITAGE

The Police Edition insignia pays tribute to the men and women who serve and protect our communities. Its badge carries two personal tributes: the badge number of Phoenix Police Officer Mike Taylor, a close friend of our founder, and the name Lazynski, honoring Paul Lazynski, who lost his life in the line of duty serving the community of El Mirage, Arizona.

Every edition carries a story. Every bottle reflects our standard.

$29.99Add to cart

Military Edition - $29.99

EARTHY. WOODY. BUILT FOR THE BOLD..

Hooah and Oorah! Our Military Edition Oil steps to the frontline offering what our customers have described as s rich Earthy, Woody and Mossy blend of scents. Made for those who not only want to look good but also want to give their skin and hair the right blend of vitamins, minerals and other natural ingredients they need to stand out on the Frontline of the beard community.

THE HERITAGE

Our Military edition Logo pays homage to our founders stint with the Army’s 25th ID as an 11B as well as his brother serving with the Marine 3rd LAI unit. Both are represented on the Helmet. With this edition we pay tribute to all past, present, and future soldiers who willingly dedicate their lives to standing on the Frontlines and protecting the freedoms so many of us take for granted.

$29.99Add to cart

The Frontline Standard

American Made

Proudly crafted in the USA with attention to quality and consistency

Purposeful Formulations

No synthetics, No Fillers, No silocones, No Phtalates

Community Service

100% of customer roundups and donations, along with a portion of sales, help fund grants supporting those who serve our communities.

Highest Quality ingredients

Carefully selected botanical oils, chosen for their quality and conditioning properties.

Giving Back

One of the most important core beliefs for the Frontline Beard Co. family, is that as we are blessed, we give back to the communities we serve in.

Our Charity

At Frontline Beard Co., giving back is part of our commitment to those who serve.

100% of customer roundups and direct donations, along with a portion of our product sales, help fund grants supporting firefighters, law enforcement, military personnel, and positive community initiatives.

It’s a simple principle: when our community supports us, we have an opportunity to support others.

Make a donation

THE FRONTLINE EXPERIENCE

Real customers. Real experiences.

Hear what one customer has to say about making Military Edition part of his grooming routine.

WHAT OUR CUSTOMERS ARE SAYING

Firefighter Edition - A True Tribute

"The Smokey Amber scent is great, and the logo honoring firefighters is a powerful touch. Knowing it's made with natural oils is a bonus. A solid product that supports a great cause."

Dave M

Military Edition - Earthy and Effective

"Love the Earthy scent of the Military Edition. My beard feels healthier, and I appreciate that they support our troops. Hooah!"

Dave C.

Police Edition - Unique Scent, Great Results

"The citrus and vanilla scent of the PD Edition is different and really enjoyable. My beard looks and feels better. Glad to support those who protect our communities."

Peter L.